Emily Martins
emily.paige.martins@gmail.com
When I graduated with a Bachelor’s in Psychology, I had no idea I’d find a meaningful outlet for my desire to help others in product design. My journey to Senior Product Designer has been a decade-long exploration fueled by curiosity and an obsession with continuous learning and trying new things.
As I spent time post-college exploring various interests (a woodworking class, digital art, rock climbing, an online coding bootcamp, trumpet and clarinet, etc.), a trend emerged: a profound need for both creativity and problem solving. This discovery, along with my education in psychology and art, led me to a Master’s in User Experience.
So today, my work as a product designer is not just a profession but a manifestation of my genuine love for tackling challenges with a curious mind and creative spirit.
Design Philosphy
As a junior designer fresh out of grad school, my design approach centered on adhering to a strict process for every project: User interviews and surveys, competitive analysis, personas and journey maps, sketching and wireframing, prototyping and usability testing, etc. As my work matures, this approach has evolved into a more nuanced and dynamic toolkit. Tailoring my approach to the specific business needs and available resources of each project allows for a more adaptable and effective design process that is still grounded in frameworks like Human Centered Design, User Centered Design, and Design Thinking.
Experience
SCHEDULICITY | September 2021 - Present
Design and strategize for 0 to 1 features with a growth mindset
Establish mini design system for the newly customizable business listing
Improve mobile scheduling functionality by adapting a previously desktop only feature to mobile - increasing schedule visibility when rescheduling appointments and reducing user effort.
Led heuristic analysis and existing research review (both qualitative and quantitative) to identify and prioritize quick UI wins in effort to steadily improve our product UX with limited time & resources.
Run user interviews and usability testing, website analytics review, surveys, and card sorts
Mentoring a mid-level designer
HYLAND SOFTWARE | January 2020 - August 2021
Used systems-thinking to design the information architecture and navigation UI for a new cloud-based platform in collaborations with researchers and stakeholders.
Perform competitive analysis and technical research regarding the use of machine learning and natural language processing to guide the company’s search strategy.
Collaborate with product owners to design incremental improvements for an AI-based Capture product
Help mentor interns in design and usability testing.
METISENTRY | August 2019 - December 2019
Consulted with clients from a variety of industries to determine product requirements and provide UX design solutions via: workshops and design sprints, process flows, wireframes and prototypes, and usability testing.
Collaborated with an internal team to collect beta feedback and design enhancements for a multi-platform product with front and backstage touchpoint.
HYLAND SOFTWARE | May 2018 - July 2019
Utilized design thinking to create detailed designs (both mobile and desktop) for enterprise software in collaboration with product management, researchers, and other designers.
Led a workshop to introduce UX animation to the design team.
Assist with user research and usability testing.
Served on a committee dedicated to “raising our game” as a team.